Saturday, June 1, 2013
Friday, May 31, 2013
SEO-ODESK QUESTIONS & ANSWER
1. Some words, when
followed by a colon, have special meanings to yahoo. What is perfermed by the
link:Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c*It shows all the pages that point to that url
d. It show url's with broken links
2. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
a.Coaling
b.Foisting
c.Slighting
d*Cloaking
3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a.Because they will not lead to fresh traffic
b*Because you could be penalize by search engine for using duplicate contents
c.Because you will not get the benefits of proper keyword targeting
d.because people could turn up claiming copyright infirigement
4. What will happen if you type the word 'Certification-Networking' in the google search box?
a.Google will find the web pages about "certification" and also containing the word "networking"
b.Google will find ALL the web pages containing the word word "Certification" and "Networking"
c.*Google will find ALL the web pages in which the words "Certification" and "Networking" appear together.
d.Google will find the web pages about Certification that do not contain the word Networking
5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c.*The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above
6. What is keyword density?
a.The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b.The number of times the keyword is used x (multiply by) the total word count on page.
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e*The number of times the keyword is used / (divided by) the total word count on the page.
7. Which of the following statement about FFA pages are true?
a.They are greatly beneficial to SEO
b.They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links
8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking
9. What is the most likely time period required for getting a google page ranking?
a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months
10. Which of the following can be termed as a good keyword selection and placement strategies?
a* Targeting synonyms of the main keyword, A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d.Optimizing 5 or more keywords per page (check)
11. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url's with broken links
12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
a.Coaling
b.Foisting
c.Slighting
d*Cloaking
13. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a.Because they will not lead to fresh traffic
b*Because you could be penalize by search engine for using duplicate contents
c.Because you will not get the benefits of proper keyword targeting
d.because people could turn up claiming copyright infirigement
14. What will happen if you type the word 'Certification-Networking' in the google search box?
a.Google will find the web pages about "certification" and also containing the word "networking"
b.Google will find ALL the web pages containing the word word "Certification" and "Networking"
c.*Google will find ALL the web pages in which the words "Certification" and "Networking" appear together.
d.Google will find the web pages about Certification that do not contain the word Networking
15. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c.*The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above
16. What is keyword density?
a.The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b.The number of times the keyword is used x (multiply by) the total word count on page.
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e*The number of times the keyword is used / (divided by) the total word count on the page.
17. Which of the following statement about FFA pages are true?
a.They are greatly beneficial to SEO
b*They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links
18. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking
19. What is the most likely time period required for getting a google page ranking?
a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months
20. Which of the following can be termed as a good keyword selection and placement strategies?
a* Targeting synonyms of the main keyword (ans) A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d*Optimizing 5 or more keywords per page (check)
21. Google displays up to ------------------------ characters of a web pages title tag
a.56
b.60 * B & C
c.66
d.80
22. Which of the following fact about Alexa are correct ?
a.*Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c.Alexa is baised towards US based traffic
d.Quantcast only track people who have installed the quantcast toolbar
23. What is the name of the search engine technology due to which a query for the word "actor" will aslo show search result for related word such as actress, acting or act?
a.Spreading
b.Dilating
c.RSD (real time synonyms detection)
d.Stemming
e.Branching
24.Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates
a* Yes
b No
25. Which of the following conditions will google treat favorably from the "Relevancy" perspective.
a.The website offering product and services to the visitors country
b.*A website that provides Free content for related keywords
c.Hidden keywords on the homepage matching search term
d.Image alt tag on the homepage matching search term
26. Which of the following website design guideline has been recommended by google?
a*Having a clear hierachy and text links
b.Every page should be reachable from atleast one static text link
c.If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages
d.Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
27. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search? Recheck
a.There are more long tail searches than shorter keyword queries
b.*Search engine often pass on long tail searches to lesser or new website
c.Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches (check)
d*There are fewer webvsite that have targeted such keyword's
28 Which of the following statement is correct with regard's to the images within a web page?
a.Images can not be spidered by the search engine (check)
b*Important keywords related to the image should be plcaed in the ALT text
c.Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
29. What does the 302 server Response Code signify?
a.It signifies conflict, too many people wanting the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d*The page has temporarily moved
e.What you requested is just too big to process
30. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website
a.True
b*False
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c*It shows all the pages that point to that url
d. It show url's with broken links
2. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
a.Coaling
b.Foisting
c.Slighting
d*Cloaking
3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a.Because they will not lead to fresh traffic
b*Because you could be penalize by search engine for using duplicate contents
c.Because you will not get the benefits of proper keyword targeting
d.because people could turn up claiming copyright infirigement
4. What will happen if you type the word 'Certification-Networking' in the google search box?
a.Google will find the web pages about "certification" and also containing the word "networking"
b.Google will find ALL the web pages containing the word word "Certification" and "Networking"
c.*Google will find ALL the web pages in which the words "Certification" and "Networking" appear together.
d.Google will find the web pages about Certification that do not contain the word Networking
5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c.*The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above
6. What is keyword density?
a.The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b.The number of times the keyword is used x (multiply by) the total word count on page.
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e*The number of times the keyword is used / (divided by) the total word count on the page.
7. Which of the following statement about FFA pages are true?
a.They are greatly beneficial to SEO
b.They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links
8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking
9. What is the most likely time period required for getting a google page ranking?
a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months
10. Which of the following can be termed as a good keyword selection and placement strategies?
a* Targeting synonyms of the main keyword, A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d.Optimizing 5 or more keywords per page (check)
11. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url's with broken links
12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
a.Coaling
b.Foisting
c.Slighting
d*Cloaking
13. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a.Because they will not lead to fresh traffic
b*Because you could be penalize by search engine for using duplicate contents
c.Because you will not get the benefits of proper keyword targeting
d.because people could turn up claiming copyright infirigement
14. What will happen if you type the word 'Certification-Networking' in the google search box?
a.Google will find the web pages about "certification" and also containing the word "networking"
b.Google will find ALL the web pages containing the word word "Certification" and "Networking"
c.*Google will find ALL the web pages in which the words "Certification" and "Networking" appear together.
d.Google will find the web pages about Certification that do not contain the word Networking
15. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c.*The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above
16. What is keyword density?
a.The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b.The number of times the keyword is used x (multiply by) the total word count on page.
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e*The number of times the keyword is used / (divided by) the total word count on the page.
17. Which of the following statement about FFA pages are true?
a.They are greatly beneficial to SEO
b*They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links
18. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking
19. What is the most likely time period required for getting a google page ranking?
a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months
20. Which of the following can be termed as a good keyword selection and placement strategies?
a* Targeting synonyms of the main keyword (ans) A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d*Optimizing 5 or more keywords per page (check)
21. Google displays up to ------------------------ characters of a web pages title tag
a.56
b.60 * B & C
c.66
d.80
22. Which of the following fact about Alexa are correct ?
a.*Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c.Alexa is baised towards US based traffic
d.Quantcast only track people who have installed the quantcast toolbar
23. What is the name of the search engine technology due to which a query for the word "actor" will aslo show search result for related word such as actress, acting or act?
a.Spreading
b.Dilating
c.RSD (real time synonyms detection)
d.Stemming
e.Branching
24.Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates
a* Yes
b No
25. Which of the following conditions will google treat favorably from the "Relevancy" perspective.
a.The website offering product and services to the visitors country
b.*A website that provides Free content for related keywords
c.Hidden keywords on the homepage matching search term
d.Image alt tag on the homepage matching search term
26. Which of the following website design guideline has been recommended by google?
a*Having a clear hierachy and text links
b.Every page should be reachable from atleast one static text link
c.If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages
d.Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
27. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search? Recheck
a.There are more long tail searches than shorter keyword queries
b.*Search engine often pass on long tail searches to lesser or new website
c.Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches (check)
d*There are fewer webvsite that have targeted such keyword's
28 Which of the following statement is correct with regard's to the images within a web page?
a.Images can not be spidered by the search engine (check)
b*Important keywords related to the image should be plcaed in the ALT text
c.Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
29. What does the 302 server Response Code signify?
a.It signifies conflict, too many people wanting the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d*The page has temporarily moved
e.What you requested is just too big to process
30. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website
a.True
b*False
31. State whether true or false.
The Yahoo Directory
listing is a free service for commercial site?
Which of the following factors
contribute towards link popularity of a website?
- The quality of websites that link to it
What does the term Keyword
Prominence refer to?
- It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Search engines do not index some
common words (such as “or”, “and”, “when”, and “in”) within the webpage. What
are these common words called?
- Stop words
If you search for the term “iq test”
in the Word Tracker keyword suggestion tool, will it return the
number of independent searches for the term “iq”?
- No
Some words, when followed by a
colon, have special meanings to Yahoo. What is performed by the link: operator?
- It shows all the pages that point to that URL
What term is commonly used to describe
the shuffling of positions in search engine results in between major updates?
- Flux
Google displays up to _____
characters of a webpage’s Title Tag.
- 66 (Not conformed)
While optimizing your website it is
important to generate the right type of traffic, how does the Bounce Rate
information help in this regard?
- By letting you know the percentage of users who entered the website and then left without viewing any other page.
Reference (http://en.wikipedia.org/wiki/Bounce_rate)
Which of the following statements is
correct with regard to the description meta tag?
- Google uses the meta description to generate the search engine results pages
If your site is not appearing in
Google search results because of some unethical SEO practices in the recent
past, _______________
- Modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
Which of the following is an ethical
SEO Technique?
- Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
- Filling your pages with keywords, whether relevant to the page content or not
- Creating a page which serves a different content to the search engine bots and different to human users
- None of the above
Are RSS/Atom feeds returned in
Google’s search results?
- No
State whether the following
statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
A Sitemap provides a list of internal links to user accessible pages on a website.
- True
All major search engines are case
sensitive.
- False
_________________ use both crawlers
and directories to generate relevant results.
- Hybrid Search Engines (Unvarifed)
Which of the following conditions
will Google treat favorably from the ‘Relevancy’ perspective?
- A website that provides free content for the related keywords
- Image Alt tags on the home page matching the search term (according to many websites)
Which of the following search
engines or directories provides the directory search results for Yahoo?
- Yahoo Directory
While grading your website, Google
gives credit to outbound links pointing to authority websites?
- False
What is Keyword Density?
- The number of times the keyword is used / (DIVIDED BY) the total word count on the page
If a website’s search engine
saturation with respect to a particular search engine is 20%, what does it
mean?
- 20% of the webpages of the website have been indexed by the search engine
What is the illegal act of copying
of a page by unauthorized parties in order to filter off traffic to another
site called?
- Pagejacking
Google gives priority to themed
inbound links.
- True
What is the function of “indexer”
part of the Google search engine?
- It helps to generate meaningful results based upon the user’s search term http://www.googleguide.com/google_works.html
Why is it a bad idea from the seo
perspective to host free articles and write ups that are very common
on the internet.
- Because you could get penalized by search engines for using duplicate content
What is the name of the search
engine technology due to which a query for the word ‘actor’ will also
show search results for related words such as actress, acting or act?
Which of the following statements
about FFA pages are true?
- They are also called link farms
Cloaking is a controversial SEO
technique. What does it involve?
- Offering a different set of web pages to the search engines
What is the most likely time period
required for getting a Google page rank?
- More than 3 months
Which of the following free
tools/websites could help you identify which city in the world has the largest
search for the keyword – “six sigma”?
- Google Trends
Which of the following factors does
Google take into account while assessing whether or not a website is an
authority website?
- The frequency with which the content of the website is updated
- The number of web pages containing relevant information on the main theme of the website
- The number of in-bound natural links related to the website’s theme (or keywords)
What will the following robots.txt
file do?
User-agent: Googlebot
Disallow: /*?
User-agent: Scooter
Disallow:
User-agent: Googlebot
Disallow: /*?
User-agent: Scooter
Disallow:
- It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
Which of the following statements
regarding website content are correct?
- If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
- Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
- Syndicating your content could lead to Google viewing the material as duplicate
- Placeholders for pages which do not have content are never viewed as duplicate content by Google
Which of the following statements is
correct with regard to natural links?
- They are voluntary in nature
(Voluntary meaning: Done or
undertaken of one’s own free will)
Which of the following statements
about Google’s technical and quality guidelines is true?
- It is advantageous if your web server supports the If-Modified-Since HTTP header
Which search engine technology
prevents a website from appearing in numerous top positions in the search engine
result pages?
- Clustering
Implementing a 301 Permanent
Redirects on the old pages to redirect to the new pages is a good idea from the
SEO perspective
- True
Which of the following facts about
Alexa are correct?
- Alexa provides free data on relative website visitor traffic
Do search engines such as Google
detect unnatural linking patterns by checking the Class C IP address of the
page where the link to the website originates?
- Yes
What is the term for Optimization
strategies that are in an unknown area of reputability/validity?
- Grey hat techniques
Which of the following can be termed
as good keyword selection and placement strategies?
- Targeting synonyms of the main keyword
- Optimizing five or more keywords per page
Which of the following actions could
you banned by Google?
- Hiding text on the webpage
Which of the following statements is
correct with regard to the images within the webpage?
- Important keywords related to the image should be placed in the ALT text
10 people do a web search. In
response, they see links to a variety of web pages. Three of the 10 people
choose one particular link. That link then has a __________ click through rate.
- less than 30%
- 30 percent
- more than 30%
Which of the following factors have
an impact on the Google PageRank?
- The total number of inbound links to a page of a web site
What does the 301 server response
code signify?
- Moved Permanently
If you enter ‘Help site:
www.go4expert.com’ in the Google search box, what will Google search for?
- It will find pages about help within www.go4expert.com
What is Anchor Text?
- It is the visible text that is hyper linked to another page
What does the 302 server response
code signify?
- The page has temporarily moved
Which of the following statements
about RSS are correct?
- It is a form of XML
Which of the following statements
are correct with regard to using JavaScript within the web pages?
- Search engines cannot read JavaScript (unvaried option)
- It is a good idea to shift the JavaScript into a separate file
- Most of the search engines are unable to read links within JavaScript code
Which of the following options are
correct regarding the Keyword Effectiveness Index (KEI) of a particular
keyword?
- It is directly proportional to the popularity of the keyword (Correct)
- It is inversely proportional to the competiton for the keyword (Correct)
- It is directly proportional to the chances of the keyword ranking on the first page of the Google search results (Wrong)
What is the KEI (Keyword
Effectiveness Index)?
The KEI compares the number of
searches for a keyword with the number of search results to pinpoint which
keywords are most effective for your campaign.
Suppose the number of searches for a
keyword is 486 per month and Google displays 214,234 results for that keyword.
Then the ratio between the popularity and competitiveness for that keyword is
486 divided by 214,234. In this case, the KEI 0.002.
The higher the KEI, the more popular
your keywords are, and the less competition they have. That means that you
might have a better chance of getting to the top.
Which of the following search
engines offers a popular list of the top 50 most searched keywords?
- Lycos
Which of the following search
engines or directories provides the main search results for AOL?
Which of the following can be termed
as appropriate Keyword Density?
- 3-4%
The following robots meta tag
directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
<META NAME=”robots” CONTENT=”noindex,nofollow”>
- Not to index the page and not to follow the links in the page
Which of the following are examples
of agents?
- Search engine spiders
Which of the following methods can
help you get around the Google Sandbox?
- Buying an old Website and getting it ranked
A Hallway Page is used to
- Enables search engine bots to index the Doorway Pages
Which of the following options
describes the correct meaning of MouseTrapping?
- The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period
required for getting a Google page rank?
- More than 3 months (unvarifed)
Which of the following website
design guidelines have been recommended by Google?
- Use less than 30 images or graphics per page
How are site maps important for the
search engine optimization process?
- Site maps help the search engine spider pick up more pages from the website
Wednesday, May 22, 2013
Bullet proof Tips & techniques for SEO
Bullet proof Tips & techniques for SEO to get a good better
ranking in Google. The following are:
Social bookmarking
Article submission
Blogging
Press Release
Yahoo Answers
Directory Submission
Guest Posting
Video Creation
RSS Submission
SMO
Social bookmarking
Article submission
Blogging
Press Release
Yahoo Answers
Directory Submission
Guest Posting
Video Creation
RSS Submission
SMO
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